The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
By John Mullins.
Description
Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start...
ISBN(s)
111887885X, 9781118878859
