Business the Sony Way: SECRETS of the World's Most Innovative Electronics Giant (Big Shots)
By Shu Shin Luh.
Description
Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy Gray. Sony’s role in the evolution of electronics over the half a century is undeniable, offering the world the first transistor radio, the first portable stereo, the first home video-game console using three-dimensional graphics, among others. This book tells the story of Sony’s past and present, and the vision and drive...
ISBN(s)
0470820977, 9780470820971
